How to choose shoes

<p>Choosing shoes is important for foot health.</p><h2>Key factors</h2><ul><li>Wide toe box</li><li>Flexible sole</li><li>Zero drop</li></ul><p>Barefoot shoes meet these criteria.</p>

How to choose the right shoes – Guide to healthy footwear

Naiset

Women

Mens

Miehet

Kids

Lapset

Barefoot shoes

Paljasjalkakengät

Kenkien hoitotuotteet

Shoe care products

Foot care products

Jalkojen hoitotuotteet

Socks

Sukat

Pohjalliset

Muut tuotteet

Others

Sandals

Sandaalit

Several well-known barefoot brands in one store.

Wide brand selection

Models can be tried on locally in Hyvinkää.

Try on in-store

Barefoot shoes for everyday use, outdoor activities, kids and winter.

For different needs

Brandstore.fi brings together a wide selection of barefoot shoes from several brands for different use cases and seasons. In addition to the online store, shoes can be tried on at the Brandstore shop in Kauppakeskus Willa, Hyvinkää.

Barefoot shoes online and in-store in Hyvinkää

Allows the toes to spread naturally without compression.

Wide toe box

Improves ground feel and promotes natural movement.

Thin flexible sole

Heel and forefoot stay at the same level.

Zero drop

Designed not to restrict normal foot function.

Natural movement

Barefoot shoes are designed to support the foot’s natural movement. They typically feature a wide toe box, flexible construction and a thin sole for better ground feel.

Unlike traditional shoes, barefoot shoes aim to allow the foot to move more naturally. Different models are available for everyday use, hiking, running, work and winter conditions.

What are barefoot shoes?

Light and comfortable barefoot shoes for daily wear, work and leisure.

Everyday and city use

More protective barefoot models for trails, forests and longer walks.

Hiking and outdoor use

Children’s barefoot shoes focus on flexibility, toe space and natural foot development.

Flexible and lightweight shoes for more natural movement and active use.

Running

Barefoot shoes for different needs

Models with more toe room so the shoe does not squeeze the forefoot.

Wide feet

Warmer barefoot shoes for cold weather, slush and changing winter conditions.

Winter

Frequently asked questions about barefoot shoes

If you are looking for help choosing the right model, understanding wide toe boxes, the benefits of barefoot shoes or the best options for different use cases, start here.

Barefoot shoe guides and blog

Name

Latest articles

Start here

Guides by topic

Comparisons and choosing

Wide fit and sizing

Running and active use

Our philosophy is to offer the best possible service both online and in-store. We do not simply want to sell shoes — we want to help customers make the right choice. Sometimes that also means recommending not to buy a certain model if it does not seem suitable.

Our physical store in Kauppakeskus Willa, Hyvinkää is very important to us, because the right size, last and feel matter a lot in barefoot shoes. In-store, customers can try different options calmly and get help from people who know the differences between models in practice.

Over the years, we have learned that cheap and good rarely go together in long-term use. That is why quality matters to us in both products and service.

Long practical experience with barefoot shoes and different models.

Over 20 years of experience

We help find the right model — and sometimes recommend not buying.

Honest fitting advice

Calm fitting and expert service in Kauppakeskus Willa.

Store in Hyvinkää

Why Brandstore?

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Barefoot shoes from Brandstore.fi online store and Hyvinkää shop

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